Sociology, the Backbone of Marketing

Why writers are essential to any business wanting to play the SEO game.

Esther Jordan
8 min readDec 1, 2021

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seo, algorithm, analytics, google, google analytics, google algorithm, social media, sociology, marketing, copywriter, writer, seo writer, copy writer, digital writer, digital, marketer, ppc, pay per click, pay-per-click, optimization, digital optimization
Photo by sarah b on Unsplash

Just the other day, I was in an interview that made me realize how little people know about the basics of marketing in regard to SEO and how it was developed. I always go into an interview as if they are going to hire me. Professional, motivated, and straight-forward. Everything was…

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Esther Jordan

Quantumplation. Legal writer. SEO marketer, copy writer & editor of 15 years. High fashion model. Former children and adult special-needs counselor. Risk taker.