My SEO Style Guideline You Can TOTALLY Steal For Your Writers

Feel free to copy/paste this into your internal documents for your staff writers who might be new to SEO.

Esther Jordan
7 min readNov 21, 2022
seo, copy writer, copy writers, copy, content strategist, sem, search engine management, search engine manager, style guideline, style guideline for writing, style guideline for writers 2023, style guideline for copy writers 2023, style guideline for writers, writer, writers, writing 2023
Photo by Etienne Girardet on Unsplash

Here is a style guideline I created as generic copy for any small or large company to share with their team of writers. This is great to share with your co-workers or your team of copy writers as an inter-office document. Feel free to copy and paste this into your internal documents!

Style Guideline for [Name of Company]

[Name of company] adheres to Google’s best practices. This is a style guideline to simplify the process of writing for these platforms. In the following pages are examples of how you should be writing and what to avoid that would make a negative impact on the site’s ranking.

First, let’s consider grammar. As a writer, you have a variety of audiences to cater to. Some are researching scholarly articles, while others are looking for more light hearted information. For [company website], the focus will be on crafting content that matches marketing standards.

Content that matches these parameters needs to be more on the light hearted side. Easy to read material and simple sentence structure is key. If you have ever written for a publisher, then you know…



Esther Jordan

Quantumplation. Legal writer. SEO marketer, copy writer & editor of 15 years. High fashion model. Former children and adult special-needs counselor. Risk taker.