My Personal Strategy For SEO In 2023

After 13 years in the SEO game as a writer, there are a few tricks up my sleeve that I think will help any new or advanced SEO copywriter. Dive in to learn new things or to get a few refreshers!

Esther Jordan
3 min readMar 15


seo, search engine optimization, copywriter, writer, seo writer
Photo by Merakist on Unsplash

As an SEO writer, my main job is to create content that is both informative and optimized for search engines. In this field, I’ve had the opportunity to work on a wide variety of topics, from healthcare and technology to lifestyle and finance. Each day is different, and there is always something new to learn.

One of the most important aspects of SEO writing is keyword research. Before writing anything, I start by identifying relevant keywords and phrases that people might use when searching for information on a particular topic. This involves using various tools to analyze search volume, competition, and other factors to determine which keywords are most likely to drive traffic to a website.

Once I’ve identified the keywords I want to target, I start writing. I always begin by creating an outline that outlines the main points I want to cover in the article. This helps me stay focused and ensures that the article is structured in a way that makes sense for both readers and search engines.

As I write, I try to strike a balance between creating engaging content that is easy to read and incorporating the target keywords in a way that doesn’t feel forced or unnatural. This involves using the keywords strategically throughout the article, including in the title, headers, and body text.

After I’ve written the first draft, I go back and review it with a critical eye. I look for ways to make the content more engaging, such as by adding examples, anecdotes, or statistics. I also make sure that the article is well-organized and flows logically from one point to the next.

Once I’m happy with the content, I turn my attention to optimization. This involves adding meta titles and descriptions, optimizing images, and ensuring that the article is formatted correctly. I also make sure that the article is free of any spelling or grammatical errors.



Esther Jordan

Quantumplation. Legal writer. SEO marketer, writer, and editor for 15 years. High fashion model. Former children and adult special-needs counselor. Risk taker.